FAQ

A fractional CMO provides the senior marketing strategy, planning, and execution oversight of a full-time Chief Marketing Officer without the cost of a full-time executive hire. At Squires Media Group, that includes competitive baselining, revenue-tied goal setting, integrated program oversight across SEO, paid media, and attribution, and ongoing marketing leadership — all led personally by Darren Squires.

Squires Media Group is built for growth-stage service businesses in the $5M to $250M revenue range — companies that have outgrown DIY marketing and tactical vendors, but do not yet need or cannot yet justify a full-time in-house CMO. The firm works across professional services, legal, healthcare, home services, and B2B sectors.

Most agencies are staffed by marketers. Squires Media Group is led by Darren Squires, a former operator who has run P&L, completed a $17M brokerage transaction, and scaled a hotel portfolio from 9 to 140 properties. Strategy is built around business outcomes, not activity metrics. The firm also maintains a limited client portfolio so every account receives senior-level attention — not a junior team after a sales handoff.

Engagements are scoped individually based on the client's business model, markets, and revenue goals — not sold as templated retainers. Squires Media Group has managed programs across budgets ranging from $5K to $800K per month. The right scope depends on where your business is and what it needs to reach its targets.

Yes. Squires Media Group is headquartered in Dallas–Fort Worth and serves clients nationwide, including active engagements in markets such as Las Vegas and across major U.S. metros. Digital marketing leadership does not require geographic proximity, and the firm's engagement model is built for remote-first client relationships.

The Squires Media Method is Squires Media Group's integrated content and SEO architecture: Foundation pages establish authority, Pillar pages define topical expertise, and VIP pages capture every market, service, and geography at scale. Internal linking is engineered, attribution is closed-loop, and the system is structured for both traditional search engines and AI-driven discovery platforms like ChatGPT and Gemini.

Squires Media Group manages SEO, AI search optimization, and paid media as an integrated system — not as separate service lines handed off to different teams. That integration is deliberate: organic and paid programs are built to reinforce each other, and all spend is tracked through closed-loop attribution tied to revenue outcomes.

Reach out by phone at (972) 567-0172 or email Info@Squires.Media. Darren Squires reviews every inquiry personally. The typical first step is a discovery conversation focused on your revenue targets, current marketing infrastructure, and competitive market — from which he will outline what a right-sized engagement would include.