Squires Media Group Squires Media Group

Squires Media Group

About Squires Media Group — Fractional CMO & Marketing Leadership in Dallas, TX

Operator-led fractional CMO in Dallas–Fort Worth. Founder Darren Squires builds marketing as a revenue system, not tactics. See the proof and book a call.

  • 274% YoY revenue growth for regional service businesses
  • $600K in annual PPC waste eliminated
  • Operator-led — Fortune 100 background, 15+ years, MBA

Fortune 100 talent — without Fortune 100 overhead

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5.0Google Partner
Darren Squires, founder

About Squires Media Group

Squires Media Group is a fractional CMO and digital marketing firm headquartered in the Dallas–Fort Worth metroplex, serving growth-stage service businesses across the United States. The firm specializes in fractional marketing leadership, SEO built for both traditional and AI-driven search, paid media, WordPress development, and closed-loop attribution — delivered as an integrated system rather than a stack of disconnected tactics. That system, the Squires Media Method, is engineered to compound authority and revenue over time: Foundation pages establish credibility, Pillar pages define topical expertise, and VIP pages capture every market, service, and geography at scale. Internal linking is deliberate, attribution is airtight, and every dollar of spend is tied to a measurable business outcome. The firm maintains a deliberately limited client portfolio so every account receives hands-on, senior-level attention from the person who built the strategy — not a junior team after the sales call.

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The Team

Fortune 100 talent — operator-led marketing leadership when you need it.

Darren E. Squires

Darren E. Squires

Darren started in the industry as a director of operations building websites and Search Engine Optimization services. After being certified as a Google Partner, Bing Professional and Inbound Marketer, Darren branched out on his own managing small projects to annual marketing budgets over $10 Million. He holds a degree in engineering, MBA and is certified in Project Management (PMP).

Client Experience

Home Depot, Mary Kay, JCPenney, Shunnarah Law Firm, The Law Center, TXU, Cyberware AI, A-1 Locksmiths, ACME Brick, AMSURG, Brown Hand Center, Puget Sound Bariatrics, Child Plus Pediatrics, Compass PHS, iGivings, Next Level Athletes, Social Style, TLC Spine

Kelly Loter

Kelly Loter

Kelly got his first client (TXU) and started his first business when a former co-worker asked him to start an ad agency because he knew Kelly would get it done and get it done right. With 24 years of advertising and marketing experience, his background includes stints with Keller Crescent Advertising, The Richards Group, and 17 years as Principal and Founder of LEVELTWO Advertising.

Client Experience

Continental Airlines, Cole Haan, Florida Department of Citrus, Home Depot, TXU Energy, Hummer, Alcon Labs, Children's Medical, Dymatize Nutrition, Nicholson Clinic, Barker Bariatrics, Baylor Hospital, The Minimally Invasive Spine Institute (MISI), Puget Sound Bariatrics, Taco Cabana

Kevin Paetzel

Kevin Paetzel

For 17 years, Kevin created and oversaw work at The Richards Group for regional, national and global brands. He brings extensive experience writing and supervising marketing communications — including digital and traditional advertising, brand strategies, online content, social media, tag lines, product naming, corporate communications and new-business pitches.

His industry recognitions include National Addy Awards, Gold Effie, Graphis Design Annual, Obie Award, Print Magazine Design Annual, Gold Tops, Adweek Best Spots, Gold Stevie, WebAward and rare praise from advertising curmudgeon Bob Garfield.

Client Experience

American Heart Association, Bell Helicopter, Biltmore, Chick-fil-A, Coldwell Banker, Corona and Shiner beers, The Dallas Morning News, EXPO Design Center, GameStop, The Home Depot, Houston Chronicle, HUSKY Trash Bags, Hyundai, Luby's, MD Anderson Cancer Center, Metro PCS, National Pork Board, Nokia, Red Roof Inn, Reliant Energy, Scott & White Healthcare, Suddenlink, Taco Cabana, TXU Energy, Wawa

Terry Olson

Terry Olson

Terry Olson has over 30 years of experience in sales and marketing and has built a diverse skill set that encompasses all things marketing from traditional to the most innovative technology-based marketing tools available today. Terry worked in the publishing industry with companies including The Dallas Morning News, the Wall Street Journal, Go2Net / InfoSpace and served as ad director and then EVP and publisher for The Golfweek Group.

Client Experience

Shunnarah Law Firm, The Law Center, Golf Digest, Wall Street Journal

Lee Coleman

Lee Coleman

Lee has been serving big and small brands since the 1980s. As one CEO put it, "The main thing about Lee is he gives a care." Another president called him "our secret weapon." Still another said, "We can give you the most complex tasks and you still come up with good things and some that are great."

Client Experience

The Home Depot, Hyundai USA, Texaco, Salvation Army, Cellular One, Chick-fil-A, Coldwell Banker, Texas Soaring Association, TGI Friday's, ACME Brick, Ganart Technologies, Spentra, Expo Design Center, MADD, Reliant Energy, Humanetics Precision Metal Works, Oler Relo Group

Ty Sherrell

Ty Sherrell

From Facebook marketing campaigns to cultivating Instagram branded videos and imagery, Ty helps clients rise to the top. From online visionaries to Fortune 100 companies, Ty delivers top-rated content that nails your message, every single time.

Client Experience

Lowe's, The Home Depot, Ford, Walmart, Rockstar, Budweiser, Toby Keith, Slim4Life, Traeger, Nissan, TX Whiskey, HomeVestors

Marty Fuzia

Marty Fuzia

Over 16 years in the radio business and implementing thousands of campaigns. From 2004 to 2017, Marty was with the nation's largest media company, iHeartMedia. He most recently served as Regional VP of Automotive in Dallas, TX. His background managing automotive, healthcare, home improvement, and retail divisions across Dallas, Atlanta, Baltimore, and Charlotte gives him the perspective needed to help clients get the most out of their broadcast and digital campaigns.

Client Experience

Automotive, healthcare, home improvement, and retail brands across Dallas, Atlanta, Baltimore, and Charlotte markets (iHeartMedia)

Why Squires Media Group

Four reasons operators choose us over a traditional agency.

  • Led by an Operator, Not a Theorist

    Darren Squires has owned P&L, managed a $17M brokerage transaction, and scaled a hotel portfolio from 9 to 140 properties before he ever advised a marketing client. That background means strategy is built around what actually moves revenue — not what fills a slide deck.

  • One Integrated System, Not Disconnected Tactics

    The Squires Media Method connects SEO, content architecture, paid media, and attribution into a single compounding system. Every element is engineered to reinforce the others, so growth compounds rather than plateauing after one strong quarter.

  • Built for AI Search and Traditional Google

    Every program is structured for visibility across both traditional search engines and AI-driven answer platforms — ChatGPT, Claude, Gemini, and Perplexity. Companies that position for AI discovery now capture share from those that wait.

  • No Vanity Metrics. Closed-Loop Attribution.

    Every lead source is tracked, every conversion attributed, and every dollar tied to a revenue outcome. Reporting is built around business results — not impressions, session counts, or other numbers that don't show up on a P&L.

  • Senior Attention on Every Account

    Squires Media Group maintains a deliberately limited client portfolio so Darren Squires personally leads every engagement. There is no sales-to-junior-team handoff — the person who builds the strategy is the person doing the work.

Schedule a Strategy Call

Darren Squires, founder

Trust & Credentials

5.0Google Partner
  • 15+ years digital marketing leadership
  • Google Partner
  • MBA — marketing certified
  • Operator background: P&L, M&A, multi-unit ownership
  • Deliberately limited client portfolio

Schedule a Strategy Call

Fortune 100 talent — without Fortune 100 overhead

Operator-led fractional marketing for growth-stage service businesses.

Schedule a Strategy Call