Fractional CMO & Marketing Leadership
Senior marketing leadership and execution for growth-stage service businesses.
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Squires Media Group Squires Media Group
Fortune 100 Talent — As Needed.
Squires Media Group is a fractional CMO and digital marketing firm based in the Dallas–Fort Worth metroplex, serving regional service businesses across the U.S.
From small projects to full-service marketing leadership — get operator-led talent that propels your business.
- 274% YoY revenue growth for regional service businesses
- $600K in annual PPC waste eliminated
- Operator-led — Fortune 100 background, 15+ years, MBA
Fortune 100 talent — without Fortune 100 overhead
Free strategy consultation · Response within 1 business day
5.0Google Partner
Who We Are
Squires Media Group is a fractional CMO and digital marketing firm based in the Dallas–Fort Worth metroplex, serving regional service businesses across the U.S. — typically $5M–$250M in revenue. Founder Darren Squires brings 15+ years of marketing leadership and a rare operator background: product development, a $17M brokerage transaction, M&A deal-making, and P&L ownership of…
What We Do
Fractional CMO, SEO, paid media, and martech — engineered as a revenue system.
SEO & AI Search (GEO/AEO)
Traditional SEO plus generative engine optimization for AI-driven discovery.
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Paid Media & Google Ads
Google Ads and paid media managed against revenue and CPA targets.
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Web Development & Marketing Technology
WordPress on WP Engine plus CRM, automation, and conversion tracking.
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Sector-specific playbooks — not generic agency templates.
Legal Sector
We've generated over 800 signed cases a month for clients in Personal Injury, Medical Malpractice, Class Action and more.
Discuss Legal Sector Marketing
Health Care & Medical
Orthopedics, Bariatrics, Pediatrics, Dentistry, Urgent Care and more. Increasing patient inquiries by as much as 300% and revenue growth of over 275%.
Discuss Health Care & Medical Marketing
Consumer Products & Services
Convenience, specialty, shopping and unsought goods — from fast food to luxury electronics. Get the right message in front of the right customer at the right time.
Discuss Consumer Products & Services Marketing
Business to Business
Hyper-targeted marketing to decision makers — CEOs, CMOs, CIOs, CFOs, doctors, attorneys, and city managers. Tell us who your best client is; we build the system to reach them.
Discuss Business to Business MarketingWhy Squires Media Group
Four reasons operators choose us over a traditional agency.
- Operator-led, not theory-led
Darren Squires has owned P&L, brokered a $17M transaction, and scaled a hotel group from 9 to 140 properties. Strategy is built around revenue — not what looks good in a deck.
- The Squires Media Method
Foundation, Pillar, and VIP pages work as one compounding system — engineered to build authority and capture demand across every market and service line.
- Enterprise output at fractional cost
Fortune 100–caliber architecture and execution without Fortune 100 overhead — technology and rigor that would take a large agency months and six figures to replicate.
- Built for AI search, not just Google
Every program is structured for traditional search and AI-driven discovery — positioning clients to win as buying behavior shifts to ChatGPT, Gemini, and Perplexity.
Results That Matter
Outcomes tied to revenue — not activity reports.
274%
YoY revenue growth
Documented across regional service businesses in legal, healthcare, and B2B.
$600K
PPC waste eliminated
Closed-loop attribution that ties every dollar to a revenue outcome.
380K
New monthly visits
Foundation/Pillar/VIP architecture compounding organic visibility.
162%
Patient acquisition lift
Healthcare clients seeing measurable inquiry and revenue gains.
15+
Years operator leadership
Budgets managed from $5K to $800K per month with senior attention.
Closed-loop
Attribution on every channel
No vanity metrics — reporting built around business results.
Trust & Credentials
5.0Google Partner- 15+ years digital marketing leadership
- Google Partner
- MBA — marketing certified
- Operator background: P&L, M&A, multi-unit ownership
- Deliberately limited client portfolio
Trusted By Growth-Stage Operators
Regional operators who needed Fortune 100 capability without the overhead.
Markets We Serve
Regional service businesses across 20 U.S. markets.
New York, NYLos Angeles, CAChicago, ILDallas, TXPhiladelphia, PAHouston, TXAtlanta, GAWashington, DCSan Francisco, CABoston, MATampa, FLPhoenix, AZSeattle, WADetroit, MIOrlando, FLMinneapolis, MNDenver, COMiami, FLCleveland, OHSacramento, CA