Fractional CMO & Marketing Leadership
Senior marketing leadership and execution for growth-stage service businesses.
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Squires Media Group Fortune 100 Talent — As Needed.
Fractional CMO and Digital Marketing for Regional Service Businesses
Squires Media Group is a fractional CMO and digital marketing firm based in the Dallas–Fort Worth metroplex, serving regional service businesses across the U.S.
From small projects to full-service marketing leadership — get operator-led talent that propels your business.
- 274% YoY revenue growth for regional service businesses
- $600K in annual PPC waste eliminated
- Operator-led — Fortune 100 background, 15+ years, MBA
Fortune 100 talent — without Fortune 100 overhead
Free strategy consultation · Response within 1 business day
5.0Google Partner
Who We Are
Squires Media Group delivers senior marketing leadership and full-service execution to growth-stage service businesses in the $5M–$250M revenue range — without the cost or overhead of a full-time executive hire. Every engagement is led personally by founder Darren Squires, a former operator who has owned P&L, brokered M&A deals, and run multi-unit businesses. The result is marketing built around revenue outcomes, not activity metrics.
Definition
What is Fractional CMO & Marketing Leadership?
A fractional CMO is a part-time, contract-based Chief Marketing Officer who provides senior-level marketing strategy, planning, and execution oversight to a business without the cost of a full-time executive hire; Squires Media Group delivers this service to regional service businesses in the $5M–$250M revenue range, led by founder Darren Squires and his 15+ years of marketing leadership.
What We Do
Fractional CMO, SEO, paid media, and martech — engineered as a revenue system.
SEO & AI Search (GEO/AEO)
Traditional SEO plus generative engine optimization for AI-driven discovery.
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Paid Media & Google Ads
Google Ads and paid media managed against revenue and CPA targets.
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Web Development & Marketing Technology
WordPress on WP Engine plus CRM, automation, and conversion tracking.
Explore Web Development & Marketing Technology →Industries We Know
Sector-specific playbooks — not generic agency templates.
Legal and Professional Services
Law firms and professional service practices competing in crowded local and regional markets need more than SEO — they need a content architecture that establishes authority and captures intent across every practice area and geography. Squires Media Group builds that architecture and ties every lead source directly to case or client acquisition, not website traffic.
Discuss Legal and Professional Services Marketing
Healthcare and Medical Practices
Medical groups and healthcare practices require marketing that converts at the patient level — not impressions or clicks. Squires Media Group has driven 162% year-over-year increases in new patient acquisition, with programs built to compound referral volume through both search and AI-driven discovery.
Discuss Healthcare and Medical Practices Marketing
Home and Trade Services
Regional trade and home service companies with multi-market footprints need a scalable content and paid media model that performs across every service line and service area simultaneously. Squires Media Group's VIP page architecture and closed-loop attribution are built precisely for this structure — capturing demand at the local level while building brand authority across the region.
Discuss Home and Trade Services Marketing
B2B and Commercial Service Companies
Growth-stage B2B service companies in the $5M–$250M range often have no senior marketing leadership in place — and no budget for a full-time CMO. Squires Media Group fills that role with fractional leadership, delivering the strategic clarity to align marketing to revenue goals and the technical execution to build systems that generate and track qualified pipeline.
Discuss B2B and Commercial Service Companies MarketingWhy Squires Media Group
Four reasons operators choose us over a traditional agency.
- Operator Instinct, Not Marketing Theory
Darren Squires has defended budgets, closed transactions, and managed multi-unit P&L — experience that changes how marketing strategy is built. Every recommendation is grounded in what actually moves revenue, not what fills a slide deck.
- One Integrated System, Not Disconnected Tactics
The Squires Media Method is a deliberate architecture — Foundation pages, Pillar pages, and VIP pages working alongside paid media and closed-loop attribution — designed to compound authority over time rather than produce isolated short-term spikes.
- Built for AI Search and Traditional SEO
Every program is structured for visibility across traditional search engines and AI-driven answer platforms — ChatGPT, Claude, Gemini, and Perplexity — so clients are positioned to capture market share as buying behavior continues to shift.
- Senior Attention on Every Account
Squires Media Group maintains a deliberately limited client portfolio. Darren Squires leads every engagement personally, which means clients work with the strategist who built their plan — not a junior account manager assigned after the contract is signed.
Results That Matter
Outcomes tied to revenue — not activity reports.
274%
Year-over-year revenue growth
Delivered for a client through the Squires Media Method's integrated SEO, content, and attribution architecture.
162%
Year-over-year increase in new patient acquisition
Achieved for a healthcare client through compounding organic search and AI-optimized content programs.
$600K
Annual PPC waste eliminated for a single client
Identified through closed-loop attribution auditing and restructured paid media management tied to real CPA targets.
380,000
New unique monthly visits from a single SEO engagement
Generated through the Foundation, Pillar, and VIP content architecture engineered to capture demand at scale.
Trust & Credentials
5.0Google Partner- 15+ years digital marketing leadership
- Google Partner
- MBA — marketing certified
- Operator background: P&L, M&A, multi-unit ownership
- Deliberately limited client portfolio
Trusted By Growth-Stage Operators
Regional operators who needed Fortune 100 capability without the overhead.
Markets We Serve
Regional service businesses across 20 U.S. markets.
New York, NYLos Angeles, CAChicago, ILDallas, TXPhiladelphia, PAHouston, TXAtlanta, GAWashington, DCSan Francisco, CABoston, MATampa, FLPhoenix, AZSeattle, WADetroit, MIOrlando, FLMinneapolis, MNDenver, COMiami, FLCleveland, OHSacramento, CA
Frequently Asked Questions
Answers operators ask before hiring a fractional marketing team.
What does a fractional CMO actually do for my company?
A fractional CMO delivers senior marketing leadership — strategy, team oversight, and execution accountability — without the full-time cost. Darren Squires leads your marketing function directly, setting revenue-tied goals and overseeing every program from SEO and paid media to CRM and attribution. Engagements range from a single project to ongoing full-service leadership.
What size company is Squires Media Group the right fit for?
Squires Media Group is built for growth-stage regional service businesses in the $5M–$250M revenue range — large enough for real marketing budgets but not structured for a full in-house department. The firm works across professional services, healthcare, home and trade services, and B2B service companies.
How is Squires Media Group different from a standard digital marketing agency?
Darren Squires brings operator-level experience — co-founding a company, managing a $17M brokerage transaction, and scaling a hotel group from 9 to 140 properties. He leads every engagement personally within a limited client portfolio. No templated campaigns, no vanity-metric reporting.
What is the Squires Media Method?
The Squires Media Method is an integrated marketing architecture built on a digital footprint baseline, a structured content hierarchy of Foundation, Pillar, and VIP pages, engineered internal linking, and closed-loop attribution tying every lead to a revenue outcome — structured for both traditional search and AI-driven discovery platforms.
Does Squires Media Group handle SEO for AI platforms like ChatGPT and Gemini?
Yes. Every SEO program includes generative engine optimization (GEO) and answer engine optimization (AEO), structured so platforms like ChatGPT, Claude, Gemini, and Perplexity surface the client as an authoritative answer — built on entity architecture, structured data, and content models designed for how AI assistants retrieve information.
How does Squires Media Group handle reporting and attribution?
Every engagement includes closed-loop attribution — every lead source tracked and every marketing dollar tied to a measurable revenue outcome. Reporting is built around business results, not impressions or clicks. Through this process, Squires Media Group identified and eliminated $600K in annual PPC waste for a single client.
Does Squires Media Group only serve clients in Texas?
No. While headquartered in Dallas–Fort Worth with a strong North Texas concentration, Squires Media Group serves regional service businesses nationwide, with active engagements in major U.S. markets including Las Vegas. The fractional CMO model delivers senior strategic leadership regardless of the client's location.
How do I get started and what does the first step look like?
The first step is a direct conversation — not a form routed to a junior sales rep. Darren Squires responds personally and schedules a focused 30-to-45-minute discovery call. If there is a fit, he will baseline your digital footprint and present a scope built specifically for your market — no templated proposals, no obligation.