Fractional CMO & Marketing Leadership
Senior marketing leadership and execution for growth-stage service businesses.
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Squires Media Group Fortune 100 Talent — As Needed.
Fractional CMO and Digital Marketing for Growth-Stage Service Businesses
Squires Media Group is a fractional CMO and digital marketing firm based in the Dallas–Fort Worth metroplex, serving regional service businesses across the U.S.
From small projects to full-service marketing leadership — get operator-led talent that propels your business.
- 274% YoY revenue growth for regional service businesses
- $600K in annual PPC waste eliminated
- Operator-led — Fortune 100 background, 15+ years, MBA
Fortune 100 talent — without Fortune 100 overhead
Free strategy consultation · Response within 1 business day
5.0Google Partner
Who We Are
Squires Media Group gives regional service businesses in the $5M–$250M revenue range the senior marketing leadership and integrated execution that enterprise companies take for granted — without the overhead of a full-time executive or a bloated agency roster. Every engagement is led personally by founder Darren Squires, a former operator who has run P&L, brokered M&A deals, and defended budgets in rooms where the numbers actually mattered.
Definition
What is Fractional CMO & Marketing Leadership?
A fractional CMO is a part-time, contract-based Chief Marketing Officer who provides senior-level marketing strategy, planning, and execution oversight to a business without the cost of a full-time executive hire; Squires Media Group delivers this service to regional service businesses in the $5M–$250M revenue range, led by founder Darren Squires and his 15+ years of marketing leadership.
What's included in a Fractional CMO engagement with Squires Media Group
- Digital footprint baseline and competitive analysis against direct market rivals
- SMART goal definition tied to specific revenue outcomes and business targets
- Squires Media Method architecture — Foundation, Pillar, and VIP page strategy mapped to your markets and services
- Ongoing marketing strategy, planning, and execution oversight led personally by Darren Squires
- Paid media and SEO program direction integrated into a single compounding system
- Closed-loop attribution setup connecting every lead source to pipeline and revenue
- Boardroom-ready reporting built around business results, not vanity metrics
What We Do
Fractional CMO, SEO, paid media, and martech — engineered as a revenue system.
SEO & AI Search (GEO/AEO)
Traditional SEO plus generative engine optimization for AI-driven discovery.
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Paid Media & Google Ads
Google Ads and paid media managed against revenue and CPA targets.
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Web Development & Marketing Technology
WordPress on WP Engine plus CRM, automation, and conversion tracking.
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Sector-specific playbooks — not generic agency templates.
Legal Services
Law firms competing in high-cost paid markets and fragmented local search need more than Google Ads spend — they need an integrated strategy that builds authority, reduces cost-per-acquisition, and captures demand across both traditional and AI-driven search. Squires Media Group structures legal marketing around practice-area Pillar pages, geo-targeted VIP pages, and attribution that connects every lead to a revenue outcome.
Discuss Legal Services Marketing
Healthcare and Medical Practices
Patient acquisition in competitive medical markets requires a system built to compound, not just convert for a single campaign cycle. Squires Media Group has delivered documented results in healthcare — including 162% year-over-year increases in new patient acquisition — by combining technical SEO, targeted paid media, and closed-loop tracking from first click to booked appointment.
Discuss Healthcare and Medical Practices Marketing
Home and Trade Services
Regional home and trade service companies often carry significant paid media spend with limited visibility into which dollars are actually producing booked jobs. Squires Media Group builds the attribution infrastructure to identify waste — eliminating $600K in annual PPC spend for a single client — and reallocates budget toward the channels and geographies that drive measurable revenue.
Discuss Home and Trade Services Marketing
B2B Professional Services
B2B service firms in the $5M–$250M revenue range frequently outgrow their marketing infrastructure before they can justify a full-time CMO. Squires Media Group steps in as a fractional marketing leader — baselining the digital footprint against competitors, defining revenue-tied goals, and building the content and paid-media architecture needed to support a sales organization at scale.
Discuss B2B Professional Services MarketingWhy Squires Media Group
Four reasons operators choose us over a traditional agency.
- Led by an Operator, Not a Theorist
Darren Squires has owned P&L, managed a $17M brokerage transaction, and scaled a hotel portfolio from 9 to 140 properties before he ever advised a marketing client. That background means strategy is built around what actually moves revenue — not what fills a slide deck.
- One Integrated System, Not Disconnected Tactics
The Squires Media Method connects SEO, content architecture, paid media, and attribution into a single compounding system. Every element is engineered to reinforce the others, so growth compounds rather than plateauing after one strong quarter.
- Built for AI Search and Traditional Google
Every program is structured for visibility across both traditional search engines and AI-driven answer platforms — ChatGPT, Claude, Gemini, and Perplexity. Companies that position for AI discovery now capture share from those that wait.
- No Vanity Metrics. Closed-Loop Attribution.
Every lead source is tracked, every conversion attributed, and every dollar tied to a revenue outcome. Reporting is built around business results — not impressions, session counts, or other numbers that don't show up on a P&L.
- Senior Attention on Every Account
Squires Media Group maintains a deliberately limited client portfolio so Darren Squires personally leads every engagement. There is no sales-to-junior-team handoff — the person who builds the strategy is the person doing the work.
Results That Matter
Outcomes tied to revenue — not activity reports.
274%
Year-over-year revenue growth
A documented outcome from a Squires Media Group engagement, achieved through the integrated Squires Media Method across SEO, paid media, and attribution.
162%
Year-over-year increase in new patient acquisition
Delivered for a healthcare client through a combined technical SEO, content, and paid media program built to compound over time.
$600K
Annual PPC waste eliminated for a single client
Closed-loop attribution identified spend that was not producing revenue, allowing budget to be reallocated to channels with measurable business returns.
380,000
New unique monthly visits from a single SEO engagement
Generated through the Foundation, Pillar, and VIP content architecture combined with engineered internal linking and entity-based SEO.
Trust & Credentials
5.0Google Partner- 15+ years digital marketing leadership
- Google Partner
- MBA — marketing certified
- Operator background: P&L, M&A, multi-unit ownership
- Deliberately limited client portfolio
Trusted By Growth-Stage Operators
Regional operators who needed Fortune 100 capability without the overhead.
Markets We Serve
Regional service businesses across 20 U.S. markets.
Frequently Asked Questions
Answers operators ask before hiring a fractional marketing team.
What does a fractional CMO actually do for my business?
A fractional CMO provides the senior marketing strategy, planning, and execution oversight of a full-time Chief Marketing Officer without the cost of a full-time executive hire. At Squires Media Group, that includes competitive baselining, revenue-tied goal setting, integrated program oversight across SEO, paid media, and attribution, and ongoing marketing leadership — all led personally by Darren Squires.
What size company is Squires Media Group the right fit for?
Squires Media Group is built for growth-stage service businesses in the $5M to $250M revenue range — companies that have outgrown DIY marketing and tactical vendors, but do not yet need or cannot yet justify a full-time in-house CMO. The firm works across professional services, legal, healthcare, home services, and B2B sectors.
How is Squires Media Group different from a traditional marketing agency?
Most agencies are staffed by marketers. Squires Media Group is led by Darren Squires, a former operator who has run P&L, completed a $17M brokerage transaction, and scaled a hotel portfolio from 9 to 140 properties. Strategy is built around business outcomes, not activity metrics. The firm also maintains a limited client portfolio so every account receives senior-level attention — not a junior team after a sales handoff.
How much does it cost to work with Squires Media Group?
Engagements are scoped individually based on the client's business model, markets, and revenue goals — not sold as templated retainers. Squires Media Group has managed programs across budgets ranging from $5K to $800K per month. The right scope depends on where your business is and what it needs to reach its targets.
Does Squires Media Group work with businesses outside of Texas?
Yes. Squires Media Group is headquartered in Dallas–Fort Worth and serves clients nationwide, including active engagements in markets such as Las Vegas and across major U.S. metros. Digital marketing leadership does not require geographic proximity, and the firm's engagement model is built for remote-first client relationships.
What is the Squires Media Method?
The Squires Media Method is Squires Media Group's integrated content and SEO architecture: Foundation pages establish authority, Pillar pages define topical expertise, and VIP pages capture every market, service, and geography at scale. Internal linking is engineered, attribution is closed-loop, and the system is structured for both traditional search engines and AI-driven discovery platforms like ChatGPT and Gemini.
Does Squires Media Group handle both SEO and paid media, or do I need to use separate vendors?
Squires Media Group manages SEO, AI search optimization, and paid media as an integrated system — not as separate service lines handed off to different teams. That integration is deliberate: organic and paid programs are built to reinforce each other, and all spend is tracked through closed-loop attribution tied to revenue outcomes.
How do I get started with Squires Media Group?
Reach out by phone at (972) 567-0172 or email Info@Squires.Media. Darren Squires reviews every inquiry personally. The typical first step is a discovery conversation focused on your revenue targets, current marketing infrastructure, and competitive market — from which he will outline what a right-sized engagement would include.
About the Operator
Darren Squires
Founder & Chief Marketing Officer
Darren Squires is the founder of Squires Media Group (Zenket LLC) and a fractional CMO who builds operator-led marketing and revenue systems for regional service businesses.
Darren Squires on LinkedIn →